ONLINE-ADS>> Ad Bytes / July 30, 1997 / issue 26

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Wed, 30 Jul 1997 05:26:31 -0500 (CDT)

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Ad Bytes / July 30, 1997 / issue 26
===================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Unsubscribe instructions for the discussion list are at the
bottom of this message.

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This week's Online Advertising Discussion List sponsors:

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***** Just 15-cents per unique visitor *****
>>>> http://www.valueclick.com <<<<

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With 312 million page views a month, we have more reach than your
toothbrush. (Probably more frequency, too.)
http://www.geocities.com/

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In this issue:
==============

MODERATOR's NOTE
Direct E-Mail List Source

IN THE NEWS
PC Meter Renames, Remakes Itself - Wired News
Online Newspapers Jilted by Advertisers - Wired News
PointCast Direct offers per-click ad... - Ad Age
Web Ad Revenues up, up, and Way Big - Wired News
Deja News Remakes Itself... - Marketing Computers
Whether, and How, To Require Users To Register - Web Week
Nike Ads Point Consumers to the Internet - NYT Cybertimes
Web Advertising Beyond Banners - NYT Cybertimes
Target One to gather data for Web ads - News.com
Jumbo! Offering Full-Page Ad Format - IAR

NEW PRODUCTS, SERVICES, & REPORTS
Hit List Professional 3.5
Greater Akron Online Yellow Pages

MODERATOR's NOTE
----------------

Well, we had good intentions. Cliff and I had planned to build a nice directory of sponsorable mailing lists on the online ads web site. It turns out we couldn't dedicate the resources we had intended. Luckily, Al Bredenberg came to our rescue.

Al took over the project and has build an excellent directory of sponsorable and opt-in email lists. You can get to his Direct E-Mail List Source by going to:

http://www.copywriter.com/lists/

If you were on our list, Al has now put you on his. The Direct E-Mail List Source is what we now link to on the Online Ads homepage.

Now on to the news!

IN THE NEWS
-----------

PC Meter Renames, Remakes Itself
Wired News
http://www.wired.com/news/news/business/story/5357.html

PC Meter's changing its name, its habits and the way it counts
surfers in response to its competitors and clients.

==============

Online Newspapers Jilted by Advertisers
Wired News
http://www.wired.com/news/news/business/story/5327.html

Adding interactivity to news stories is see as the way for
newspapers to get from the red and into the black.

==============

PointCast Direct offers per-click ad banner model
Ad Age
http://www.adage.com/interactive/articles/19970721/article3.html

Not to be outdone by Doubleclick, PointCast announced their
click-thru program - PointCast Direct.

==============

Web Ad Revenues up, up, and Way Big
Wired News
http://www.wired.com/news/news/business/story/5481.html

More than $200 million has been spend already this year on online advertising.

==============

Deja News Remakes Itself and (It Hopes) Online Marketing
Marketing Computers
http://www.marketingcomputers.com/news/9707/21_04.html

DejaNews might have finally found a way to make Usenet archiving profitable. They unleashed a host of new programs aimed at delivering targeted ads to their 4 million users.

==============

Whether, and How, To Require Users To Register Continues To Be Dilemma
for Those Building Sites
Web Week
http://www.webweek.com/current/undercon/19970721-sites.html

Making people register is a major way to identify with any precision who is looking at your site. But how you do it impacts your traffic. This article summarizes some pros and cons.

==============

Nike Ads Point Consumers to the Internet
NYT Cybertimes
http://www.nytimes.com/library/cyber/week/072397nike.html

Using only e-mail and shoe pictures, Nike hopes to drive traffic to its site.

==============

Web Advertising Beyond Banners
NYT Cybertimes
http://www.nytimes.com/library/cyber/week/072897advertising.html

This article was sent to me by david hyman, an alert reader from addict.com. If the term "interstitial" bugs the hell out of you, don't read this article. This reporter spins a whole new set of irritating descriptions for beyond the banner ads, including "Roadblocks" and "Intermercials."

==============

Target One to gather data for Web ads
News.com
http://www.news.com/News/Item/0,4,12870,00.html

This sounds a lot like an ad network, but with a twist. Target One is building a national demographics database that will be used to serve targeted ads to visitors at sites that join their "cooperative." The demographic are collected voluntarily through a survey designed by Target One. Each member site administers the survey to its visitors. Visitors are uniquely identified using cookies. Target One plans to use the database to send targeted email as well as banners.

==============

Jumbo! Offering Full-Page Ad Format
Internet Advertising Report
http://www.internetnews.com/IAR/daily/9707/970724.html

The shareware site Jumbo is serving full-page ads. Essentially, you go through an interstitial ad to get to the content in one of 12 topic areas. Jumbo's Vice President of Advertising and Marketing calls it a "100% click-through rate." Well, sort of, I guess.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

Hit List Professional 3.5
http://www.marketwave.com/hl
Offers online ad monitoring/reporting capabilities with improved Advertising Manager.

Greater Akron Online Yellow Pages
http://www.zip2.com/beaconjournal
An Affordable,Interactive Directory for Small & Medium Size Businesses

That's it!

richard
moderator
online advertising discussion list

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Get 5000 guaranteed visitors to your site for just $750
***** Just 15-cents per unique visitor *****
>>>> http://www.valueclick.com <<<<

----------

With 312 million page views a month, we have more reach than your
toothbrush. (Probably more frequency, too.)
http://www.geocities.com/

----------------------------------------------------------------------

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