Re: ONLINE-ADS>> Tying banners to location and time

Josh McCormack (jmccormack_at_scholastic.com)
Wed, 30 Jul 1997 09:56:36 -0400

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rhoy_at_tenagra.com wrote: I was surfing around looking for stories for
this week's Ad Bytes when I

> ran across this one in Forbes.
>
> Webvertising
> http://www.forbes.com/tool/html/97/july/untethered0728/web.htm
> The second one, however, didn't seem to make
> any sense to me. This person said:
>
> "...having the same ads at any time of day is absurd--and would mean
> that
> beer ads would appear during children's morning hours if television
> were
> run the same way."
>

Unless we are all running on a unified schedule, where everyone in the
world does the same thing at the same time, and only certain groups were
online at a time (Children, Senior Citizens, etc) this is just silly.
The Web is like TV in some superficial ways, but trying to make a
straight comparison of the two is ridiculous. The audience,
capabilities, experience, and pretty much everything else is different.
If it weren't, I'd just be yelling at this monitor, instead of talking
to all of you.

Josh McCormack
The Travelers Diary
http://www.travelersdiary.com

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• Archive Home Page
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• Next message: Kyle Sherwin: "ONLINE-ADS>> Measurement"
• Previous message: rhoy_at_o-a.com: "ONLINE-ADS>> Ad Bytes / July 30, 1997 / issue 26"
• Maybe in reply to: rhoy_at_tenagra.com: "ONLINE-ADS>> Tying banners to location and time"
• Next in thread: Michael J. Sexton: "Re: ONLINE-ADS>> Tying banners to location and time"

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