ONLINE-ADS>> Measurement

Kyle Sherwin (ksherwin_at_jmct.com)
Wed, 30 Jul 1997 12:14:34 -0400

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We are in the midst of a fairly large project for one of our
packaged goods clients, both in mini-site development and a
supporting online-media campaign.

Since this is the clients initial foray into the on-line world,
measurement is essential. We are looking into Java-based ads, animated
ads such as on Pointcast, pop-up window ads and interstitials.

Therefore, besides ABVS, BPA, I/Pro, NetCount, Interse and some other
popular web traffic measurement companies, we are interested in
companies that can measure more complex ad models, perform focus groups,
copy-testing etc.

Does anyone have any ideas regarding this type of measurement or know of
companies currently involved with this? Or since third-party
verification is
ultimately most important, can ABVS or BPA do it??

Thanks,

Kyle
JMCT
212.326.9764

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