NONE: Re: ONLINE-ADS>> Tying banners to location and time
Re: ONLINE-ADS>> Tying banners to location and time
Michael J. Sexton (preinc_at_mail.albany.net)
Wed, 30 Jul 1997 10:38:05 -0500 (CDT)
At 05:06 PM 7/29/97 -0500, you wrote:
><snip>
>
>
>"...having the same ads at any time of day is absurd--and would mean that
>beer ads would appear during children's morning hours if television were
>run the same way."
>
>Basically, he is suggesting that banner ads be shown during certain times,
>depending on what the banners are advertising. This seems asinine to me. In
>television, content is tied to a timetable. It makes sense there. You go to
>your TV at certain times to see certain content. This isn't the case on the
>web, however.
>
>The only situation where timed ads make sense on the web would be if you
>were promoting time-sensitive content, like an event or a breaking news
>story.
I agree with you Richard. The great thing about the web is that it is World
Wide. So it is always kiddie hour one place when it is Miller time
someplace else. If you were to properly place ads according to time then
you would need to calculate what time zone the viewer is in then have him or
her see the proper ad. Sounds like alot of work and programming for not
alot of return.
The web is more like a magazine. No one would suggest that a Sports
Illustrated insert a clock into their magazines so that you would only view
ads at the "right" time. Why are they suggesting that Sports Illustrated
do just that on their web site?
Mike Sexton
****************************************************************************
Michael J. Sexton
E-mail: preinc_at_albany.net Voice: 518-478-9401
33 Crannell Avenue
Delmar, NY 12054
http://www.albany.net/~preinc/resume.htm
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