 |
|
NONE: Re: ONLINE-ADS>> Tying Banners to Location and Time
Re: ONLINE-ADS>> Tying Banners to Location and Time
Laura Rich (lrich_at_adweek.com)
31 Jul 1997 10:28:36 -0400
The analogy to TV isn't so far-fetched, actually, but not for TV's linear
aspects. The Web, like TV and print and radio, is a medium with a set of
audience behavior patterns like any other, and understanding them will help an
advertiser spend its budget most efficiently and effectively. On the Web, as
in TV and print and radio, some parts of the day are likely to see higher
usage, and mindsets are likely to be different depending on the hour - or
season, even. For instance, why run a banner for beer on a 24-hour schedule,
to take a previous example? Hitting morning Web users in that schedule might
not work, since they aren't likely to be as receptive to those ads at that
time. To do such a thing would be merely wasteful! At this point, not all Web
sites are offering space by daypart, but why aren't they? Ultimately,
click-through rates should be higher at the point when the target market is
most receptive.
Laura Rich
<lrich_at_adweek.com>
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
312 million page views a month + 58 million visits a month
+ 715,000 Geocitizens + 37 online neighborhoods = 1 very effective place
to advertise http://www.geocities.com/mediakit/
----------
Get 5000 guaranteed visitors to your site for just $750
***** Just 15-cents per unique visitor *****
>>>> http://www.valueclick.com <<<<
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
List and Found
AdJungle
The Laredo Group
Add your company...
|
