Re: ONLINE-ADS>> Online Media Kits

Andy Bourland (andy_at_andover.net)
Thu, 31 Jul 1997 16:23:56 -0400

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Hi gang,

I have been following this online media kit discussion closely, as I have
been deeply involved in planning, designing and launching Andover.Net's new
site dedicated to current and potential advertisers.

Our thinking went as follows: why, if advertisers are as important to our
existence and survival as they are (the site visitors being the other
critical group, of course), should we be like everybody else and simply
have a page or two on our site for advertisers? Aren't they important
enough to merit their own site?

So we gave them one. We call it the Andover Advertiser's Resource Center.
You can see it at http://www.andover.net/advertise

Our current advertisers can go there to get their ad stats.

Prospective advertisers can go there to check out the media kit.

Both groups can go there to get information about new advertising vehicles
we are launching (inline ads, microsites, newsletter sponsorships, etc), as
well as links to current online advertising news, which we arranged in
cooperation with our good buddies over at NewsLinx (thanks Richard!).

Hopefully over time the site will continue to evolve into a rich resource
area for our advertisers.

We are also taking this one step further. We are putting our online media
kit where potential media buyers can find them. Two sites, ChannelSeven.com
and ClickZ [full disclosure: of which I am the publisher] have areas set
aside for online media kits. Ours is already up on ClickZ and will be soon
at ChannelSeven.

After all, shouldn't we, who are in the business of selling internet
advertising, USE the medium we sell to build our business?
Andy Bourland http://www.cooltool.com
VP Online Business Development http://www.davecentral.com
Andover.net http://www.mediabuilder.com
508.635.5300 (v) http://www.slaughterhouse.com
508.635.5326 (f) http://www.softseek.com

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• Maybe in reply to: Lisa DeSisto: "ONLINE-ADS>> Online Media Kits"

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