Re: ONLINE-ADS>> FocaLink's ease of use, effectiveness

Mike Crosson (mcrosson_at_btinternet.com)
Sat, 31 May 1997 22:40:48 +0100

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Suzan Nolan <bluesky_at_club-internet.fr> wrote
>
> I'd like to know if any media planner on the list has experience with
> FocaLink's MarketMatch and/or SmartBanner tools that they could share.
>
> I'm tempted to make part of my life easier during the media planning and
> placing process, and want to know if others have found that FocaLink's
> system is easier, and worth it.

Greetings! I'd like to suggest that Susan Nolan
(bluesky_at_club-internet.fr) take a look at a concept which I believe will
do much to revolutionize media-buying: Flycast (http://www.flycast.com).

It is a very simple, amazingly flexible and, most importantly, impartial
way to determine appropriate audiences and make media buys online.

It will threaten third-party banner reselling organizations, but it will
also strengthen the dynamics of advertising deliveries overall on the
net, and I believe it will prove its effectiveness over time.

Regards,
Mike Crosson

MICHAEL P. CROSSON, Director of International Interactive Services
PREMIER INTERACTIVE, Divison of Premier Magazines, an Omnicom Company
One Oxendon St., Haymarket House, London SW1Y 4EE, England
Ph. (0171)925-2544, Fax (0171)839-4491, Email: mcrosson_at_btinternet.com
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"That which does not kill us, makes us stronger." Nietszche
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