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NONE: Re: ONLINE-ADS>> Mechanical Clicks
Re: ONLINE-ADS>> Mechanical Clicks
Mark Dolley (mark_at_zapworks.com)
Mon, 2 Jun 97 12:24:37 -0000
At 13:58, 30/05/97, Donna Dolezal Zelzer (djz_at_efn.org) pondered:
>If an advertiser is paying by click-through, how do you credit my second,
>real visit, to the site that actually referred me to the advertisess site
>(even though I didn't come from there the second time)? You can ask me, buy
>I'm probably not going to rememeber.
A well laid cookie trail should do the trick. But long-term, cookies
aren't viable (right now I use Cookie Cutter *every time* I fire up
Navigator, but with Communicator I'll just be able to turn 'em off. And I
won't be alone). There are problems with all of the models out there.
And in any case, paying by CTR is a negation of all the brand-building
justification we have used to build up the ad industry in the first
place. So if we want that industry to pay for all our fun,let's stop
constantly trying to shoot ourselves in the feet, ok?
Mark Dolley,
Director of Business Development, ZAPWORKS
(+1) 415 551 1800 http://www.zapworks.com
New US office! 385 8th Street, Suite 210,
San Francisco, CA, 94103, USA
"And now," cried Max, "let the wild rumpus start!"
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