ONLINE-ADS>> Web audits: What's the diff?

Al Bredenberg (ab_at_copywriter.com)
Tue, 3 Jun 1997 16:35:21 -0700

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I've been puzzling over the three primary organizations that are conducting
Web site audits -- BPA, ABVS (ABC), and I/PRO. I'm wondering if group
members have ideas about what the essential differences are among the
three.

I believe I/PRO has received some criticism along the lines of "Counters
shouldn't be auditors." But what are the two more traditional agencies
doing that's really different from I/PRO's approach? Don't all three take
raw logfiles and create independent, verified site activity reports? So
what makes one organization a "counter" and the other an "auditor"?

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