Re: ONLINE-ADS>> MarketMatch

Bird996_at_aol.com
Tue, 3 Jun 1997 12:58:50 -0400 (EDT)

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In a message dated 97-05-30 22:01:07 EDT, heather.anderson_at_sf.jwtworld.com
(Heather Anderson) writes:

<< More often though, I use MarketMatch as a resource when I want specific
information about a site. Monthly traffic numbers, production specs, and ad
sales contacts are right at my finger tips. >>

In the last two months I've used market match as a tool to assist me in media
buying. Now that they have added more demographic information I find it much
more useful, but I would never base a buy solely on Market Match information.

Market match is still a fairly limited resourse. There have been many times
when I have requested information about major websites and Market Match has
come up empty. In terms of monthly traffic numbers, most of those numbers
are from late in '96 and have changed radically since then.

As I mentioned before I do use Market Match and appreciate the information it
provides, however I look forward to finding a more comprehensive service to
assist in media buying. Untill then it's up to media buyers to really know
what's on the web and how best to target the desired audience.

Jason Oates
DMB&B Interactive
JOates_at_dmbb.com

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