ONLINE-ADS>> message of online ad group

Nat Goldhaber (natg_at_cybergold.com)
Tue, 03 Jun 1997 09:18:35 -0700

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An Idea for Unsold Inventory:

CyberGold provides services to advertisers and other marketers.
Fundamentally, we provide a "back-end" which allows marketers to reward
customers for any pre established on-line behavior.

Examples include reading an ad (and demonstrating that it was really
read), filing out an online warranty card, registering for an on line
service, offering a rebate and so on.

We are a pure pay for performance system. The marketer pays nothing
unless the consumer does what the marketer wants. We get paid only for
success.

We have been thinking about the unsold ad space inventory problem and
were wondering if there is a way for us to work with cooperating sites
interested in posting advertisements or other on-line promotions which
offer CyberGold.

Cooperating sites would post the ads of many third party companies which
are "CyberGold enriched." The normal CPM charged would be waived.
CyberGold would split its fee with the cooperating sites. Depending on
click through, this could be a reasonable amount of ancillary business
for sites with unsold inventory. We would be happy and our advertisers
would be happy. Your viewers would have a chance to earn real money on
your site.

It could work? Comments??

Nat Goldhaber
CEO
natg_at_cybergold.com

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