Re: ONLINE-ADS>> Mechanical Clicks

JohnBeaman (JRB_at_w3f.com)
Thu, 05 Jun 1997 00:12:56 -0700

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Ray Taylor wrote:

> Dig the foundations before you paint the front door!

I have watched, and been guilty of being caught up in the technology
as much as the rest of you. Click-thru's and counting... Stats and
all that. I have had the urge to address that which is so easily
stated by Ray... "Dig the foundations before you paint the front door!"
and remember that many television shows are canceled due to sponsors
pulling their ads. Maybe it isn't the show? Maybe it was the Ad's???

For a bunch of advertising people participating here, I am really
surprised to see a tremendous lack of discussion about banner ad
content, quality, color, number of words, theme, layout, and the
subjects that REALLY get someone to click-thru. Maybe we can get
off this 3% to 4% technical tricks of click-thru's and concentrate
on the part that us techno-geeks need help with. Common, you
ad artists out there, lets get _your_ talents into the discussion.
Heaven knows we need this kind of help too, or all our tricks will
be a waste of time and money for all.

As Always... Just MHO.

- John - The Li'l Ol' WebMaster - Not to be confused with ad experts.

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