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NONE: ONLINE-ADS>> OPS integration w/ RDBMSs
ONLINE-ADS>> OPS integration w/ RDBMSs
Claude L. Johnson (khyron_at_imappl.org)
Thu, 5 Jun 1997 13:39:02 -0400 (EDT)
In reading the documentation about Open Profiling Standard,
I hadn't noticed any information about integrating with the
major databases. Is anyone aware of any information about
this?
I was thinking, it would be great if you could integrate
the information stored on the client machine with your
big marketing DBs, so that you could perform detailed
analyses. You could save a light amount of information
(registration data) on the client, and the detailed
psychographic and demographic information in the DB.
Alternatively, if the OPS stores this level of detailed
information, all of the DB integration stuff would be
un-necessary. Does anyone know *exactly* what information
OPS will store, or is all of that still under discussion?
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
>> Claude Johnson 202/806-4197 khyron_at_imappl.org >>
>> Java Developer http://www.imappl.org/~khyron/ >>
>> "superior products don't win...superior brands win." >>
>> -Robert Pittman, CEO, AOL Networks >>
>> "HITS stands for 'How Idiots Track Success.'" >>
>> -Katharine Paine, CEO, The Delahaye Group, Inc. >>
>> "When in doubt, reload." -David Siegel >>
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