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NONE: ONLINE ADS>> Cannibalizing print revenues
ONLINE ADS>> Cannibalizing print revenues
Lance Stendal (lstendal_at_futurepages.com)
Sun, 08 Jun 1997 13:13:52 -0500
I need some help from the list. We work with community newspapers in
smaller markets to help them increase advertising revenues. But, we are
finding many of them are afraid to sell local advertising on their sites
for fear that the advertisers will spend less money on their print
editions, which they cannot afford to have happen. Does anyone have any
experience, or know of any research conducted, related to concerns about
online advertising revenues cannibalizing print advertising revenues? I am
not aware of any, and most of the newspaper people we talk to haven't even
been willing to conduct an experiment to see if that is the case.
Thank you very much and have a great day!
lance
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/ Lance G. Stendal, Future Pages, LLC 612.631.2255 /
/ http://www.futurepages.com 800.459.9770 /
/ Q. How do I increase traffic to my site? /
/ A. Use TRAFFIC BUILDER ADD-ONS! (tm) /
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