ONLINE ADS>> Cookie crumbs

Denman Maroney (denman_at_pipeline.com)
Mon, 9 Jun 1997 13:48:57 -0400 (EDT)

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The article by Whit Andrews in Webweek, to which your AdBytes newsletter
provided a link, says in part,

"Cookies, a system through which individual users may be uniquely identified
by Web sites, initially were touted as accessible only by the Web sites that
issued them. The passage of time showed that networks of objects on
disparate Web sites could access the same cookie, a technical loophole that
ad servers exploit to improve ad targeting. "

I never heard this before. Is it true?

Denman Maroney
maroney_at_dmbb.com
denman_at_pipeline.com
http://www.pipeline.com/~denman/

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