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NONE: ONLINE ADS>> Web Site Media Kits
ONLINE ADS>> Web Site Media Kits
Mike Pooler (pooler_at_pcgame.com)
Mon, 9 Jun 1997 16:39:39 -0700
I'm in the process of creating a Media Kit for my site (www.pcgame.com)
which will represent the site to advertising agencies and other potential
advertisers. The site is approaching one million page-views per month, has
desirable demographics, and has even had some big name advertisers
(Microsoft via Anderson & Lembke for one).
My question is this- what kind of Media Kit will best get this across? Is
it enough to get a white presentation folder with a black logo, and fill it
up with some printed materials? Or do I need a full-color, spiral bound,
glossy Media Kit? Should it be concise and factual? Or high and lofty?
Second question- is there any value in having a web-based Media Kit? The
Web is what we do best, so a web-based Media Kit would be easier for us to
develop without a lot of expense.
Can anyone tell me, as an ad-space buyer, what in a Media Kit has moved you
to go with one site while rejecting another?
Thanks,
Mike Pooler
pcgame.com
http://www.pcgame.com - Smart Players Start Here! (tm)
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