ONLINE ADS>> ABVS / BPS

Jane Klegarth (jane_at_bpbasecamp.com)
Wed, 04 Jun 1997 16:43:04 -0400

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<<I've been puzzling over the three primary organizations that are
conducting Web site audits -- BPA, ABVS (ABC), and I/PRO. I'm wondering
if group members have ideas about what the essential differences are
among the three.

I believe I/PRO has received some criticism along the lines of "Counters
shouldn't be auditors."But what are the two more traditional agencies
doing that's really different from I/PRO's approach? Don't all three
take raw logfiles and create independent, verified site activity
reports? So what makes one organization a "counter" and the other an
"auditor"?>>

Al

I am only familar with ABVS and BPA...the big difference between the two
products is that ABVC audits by installing software on your server that
runs along side your raw data files, then basically checks them side by
side, BPA does all their auditing on their own site by analyzing the
data and looking for their 'phanton shoppers' they send into your site
throughout the course of the audit. I think the later is a bit less
intrusive way of auditing. Hope this helps

--
Jane Klegarth
Online Marketing Manager
Backpacker's BaseCamp
http://www.bpbasecamp.com
http://www.gearfinder.com
On AOL keyword: Backpacker
~~~~~~~~~~~~~~~~~~~~~~~
"We do the work, you take a hike"

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