Re: ONLINE-ADS>> AOL Cache Info/Click-Through Rates

Jonathan Miller (jmiller_at_flycast.com)
Tue, 10 Jun 1997 07:55:11 -0700

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In response to Craig Swerdloff

Craig,

I agree that caching of banner ads on the Web is a problem, but I would
like to offer a different solution. You suggested an alternative
accounting method for measuring click-throughs. I have seen a free
software solution which eliminates the caching problem all together.
The solution has been developed by FlyCast Communications. I suggest
that anyone interested in resolving the problem of inaccurate
measurement of banner ads on the Web due to browser caching visit the
FlyCast Web site ( http://www.flycast.com )or contact FlyCast directly
at 1.888.222.9343.

Jonathan Miller <jmiller_at_flycast.com>

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