ONLINE ADS>> Banner exposure and simple click-through tracking

FitnessLink (fitlink_at_voicenet.com)
Tue, 10 Jun 1997 14:10:58 -0400

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>Herman Tumurcuoglu wrote:
>
>When I see poster of a sexy women with a CK t-shirt I don't go running to
>buy one for my girlfriend. If I see it and take note of it, I may remember
>to buy it at some later time when the opportunity presents itself. Exposure
>is the bottom line. Impressions count for exposure, it is up to the
>creative to insure that the banner conveys the brand name.

I agree 100% - but how do you convince "click-through-obsessed" advertisers
of the value of this exposure?

What do you all think about creating 're-direct' pages to count banner
clicks? When the user clicks on a banner, they go to a page that says
something like "Thank you for visiting XYZ company" and after about 2
seconds they are forwarded to XYZ's page. (This is done using the META
"refresh" tag.)

Shannon L. Entin shannon_at_fitnesslink.com
FitnessLink - The Health and Fitness Source!
http://www.fitnesslink.com

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