 |
|
NONE: Re: ONLINE-ADS>> Creative
Re: ONLINE-ADS>> Creative
fulton.mn_at_pg.com
10 Jun 97 10:55:00 -0400
I think you make some good points. In fact, your last one, the idea of
companies sponsoring whole sites rather than advertising with banner, holds
the most promise long term. In my mind, the web is better served as a
information tool rather than trying to replace TV. And creating a site
that provides large amounts of information around various topics will draw
people who are looking for that type of information. Procter & Gamble, one
of (if not THE) nation's premier advertisers is spending a lot of time and
money going this route with their Parenting Institute and with a Women's
Health issues site. This type of advertising isn't for everyone. Not all
companies have the money of a P&G and not everyone has the corporate
purpose of Procter & Gamble which a key portion includes "...improve the
lives of the world's consumers." Developing this type of site gives the
global internet community something it needs (expert knowledge repository)
while providing the benefit of having your product linked with such an
undertaking.
Companies such as IBM and Microsoft have this type of opportunity in the
computer industry, as do many others. But, to move the internet forward to
the population en masse, content has to be much more than just computers
and sports and news, which are the three things I right now would actually
go to the internet first for.
I think the icon idea you had is another good idea. But, we see some use
of that type of thing now. I think there are some uses for it and
sometimes not. I think a Windows95 certified icon that links to the MS
homepage is a good idea, but I don't think a Tide icon on the Microsoft
home page is. I agree that corporate home pages should have advertising
for no other sites, unless it is in the form of a certification link, etc.
The informational sites, an unobtrusive banner or icon doesn't bother me.
>From a user perspective, I think corporate site sponsorship is a more
viable long-term solution, but my guess is that advertising with banners
and such will never go away.
Michael Fulton
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
List and Found
AdJungle
The Laredo Group
Add your company...
|
