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NONE: ONLINE ADS>> Online Marketing
ONLINE ADS>> Online Marketing
Steve Glover (steveg_at_freebairn.com)
Wed, 11 Jun 1997 09:58:25 -0400
Sorry I've been so lurked out in participating in this newslist.
I appreciate the apparent major thrust in online information/demographics
that companies are providing now, but it still doesn't help our clientele
now, who are demanding more from the web than they ever did from print or
broadcast. Sure they all want and have a presence. That is where they
want to stop, unless there is enough of an interest from their online
publics to go further. Most of these are business to business, and the
website address is incorporated in all of their standard communications.
Only a couple of our clients are consumer oriented, and they are working
towards a tangible online marketing presence. But all this techno-babble
and new software "non-standards" are driving them away. In fact, the only
online media buy we've made was for a placement on a non-profit
organizations website. I mean, it throws me off to have one major media
offer a $40k/year web advertising slot, and then to have a competitor offer
the same thing for Free, as long as we filled a certain number of print
pages with ads.
For example, the costs of developing a broadrange new business strategy and
implementing it could easily be handled in print/broadcast. Direct email
is out of the question, thanks to the abuse of a few select companies. I
am more interested in following through on push technologies for our
clients, where it would appear to be a "passive" advertisement that appears
related to the demographics of our clients and the browser. However
Pointcast, and I can't remember the other big one... they seem to be the
only availability, despite MS and NS coming out with version 4.0's which
support Push. Has anyone here used Pointcast, Juno or similar companies?
Results? Service?
Thanks,
Steve Glover
New Media Specialist
Freebairn & Co.
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