ONLINE ADS>> Cannibalizing print revenues

Michael J. Sexton (preinc_at_mail.albany.net)
Wed, 11 Jun 1997 14:53:12 -0400 (EDT)

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At 08:33 AM 6/11/97 -0400, you wrote:
For example, if I am selling ads at 30 CTM in
>my magazine and I was thinking about selling ads for 20 CTM on my web site,
>I would offer a five dollar discount on both if you bought both at the same
>time (25 CTM for mag and 15 CTM for Web).
>
>For those that question the value of doing both, I would say a couple of
>things.

I agree and would add another reason. For small companies an on line ad can
introduce a national or even intrenational client base. In the smaller
market I work in (upsate NY) a newspaper or radio station can offer a
customer both the local market and the world provided they put up a site
that has content that appeals to people outside the local market.

My 2 cents

Mike
Michael J. Sexton, JD
National Sales Manager
Intelliscape Web Design and Consulting
Matrix Media Inc.
http://www.matrix-media.com/intelliscape
Direct E-mail:mike_sexton_at_matrix.com
Voice (office): 518-438-0775

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