ONLINE ADS>> Giving to Nonprofits Online

Philanthropy Journal (seanbailey_at_mindspring.com)
Thu, 12 Jun 1997 11:00:54 -0500

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Online-ad readers:

Jeff Hallett of New Media Publishing has written a very fine piece on our
Web site about how nonprofits need to begin to integrate the Web into their
overall marketing and advertising strategies, as they try to develop donors
and supporters online. It's our featured story this week at Philanthropy
Journal Online <www.philanthropy-journal.org>.

I know this doesn't speak directly to the many useful nuts-and-bolts topics
we usually find on this list. But I'm certain that many of you, if not all,
are involved with a nonprofit organization to one to degree or another.
These groups are starting to wake up to what the Web is all about and I'm
hoping that some folks out there might offer some insights, observations or
ideas about how nonprofits--especially mid-sized and smaller ones--might
use the Web to develop donors and supporters.

Really enjoy the list. Thanks.

Best,

Sean Bailey
Director of New Media

Philanthropy Journal Online
http://www.philanthropy-journal.org/

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