RE: ONLINE ADS>> Creative Ads

Sarah Dirks (sdirks_at_txdirect.net)
Thu, 12 Jun 1997 12:12:10 +0100

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I am a new subscriber...already i see alot of excellent insights
displayed on this list.

>They can, should, and do, they're in that business. Magazines and
>newspapers are primarily ad vehicles, the vast majority of web sites are
>not, they are an ad themselves. Those same news/Ezine sites will likely not
>exist when the hard light of cost v benefit is cast and analysed. Banner
>advertising to support sites is not a viable business model now (Yahoo
>excluded) and will not be in the future.

I am editor of a webzine, Dental Bytes, which is targeted for a niche
market, i.e. dentists.
Dental Bytes webzine is suppported 100% by advertising...although it
has been online for less than 1 year. I believe the quick return has
to do with our strategy of not accepting banner ads...and by choosing
to use a more interesting method of pointing to our advertisors'
websites. Instead of banners, we do what we call a "third party promo".
If you take a look at Dental Bytes, it's hard to figure out where the ads
are ...yet 25% of the hyperlinks are ads.....

Adios
Sarah

**********
Dental Bytes Webzine
http://www.dentalbytes.com
DentalTech Online
http://www.dentaltech.com
sdirks_at_dentalbytes.com
**************************

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