NONE: ONLINE-ADS>> And another thing about "Ad flipping"
ONLINE-ADS>> And another thing about "Ad flipping"
Craig Swerdloff (cswerdloff_at_cliqnow.com)
Fri, 13 Jun 1997 11:20:24 -0400
While watching the Bulls' Michael Jordan tear up the Utah defense the other
night I began thinking about our discussion on ad flipping last month.
What set me off was the advertisements under the scorer's table. At MSG
(Madison Square Garden) these ads are constantly being rotated.
Advertisers are paying big bucks to be there (Not sure how much, but if
anyone knows please let me know).
I think it is fair to assume that these rotating scorer table ads are very
similar to a banner ad being rotated on a Web site. So lets compare: Both
ads are being viewed by a fairly large audience. The difference being the
audience viewing the banner ad can be targeted and measured more
effectively. Both ads are creating a branding effect for the product being
advertised. The banner ad, if used effectively, can offer an advertiser
many other benefits; including leads, sales, promotions, and most
importantly valuable information about the viewer. The scorer's table ads
do not offer any of these. Because I do not know the exact price of one of
these ads I can not compare based on this element, however I would imagine
that the cost per thousand viewers is probably more expensive than an
average Web banner (Please correct me if I am wrong).
I have never seen an empty space underneath the scorer's table at MSG, at
least not that I can remember. Nobody seems to mind the fact that their ads
are being rotated throughout the course of the game. So my question is;
why do we hold the Web up to such high standards?
:-)------------------------------------------------lol--------------------------
Craig Swerdloff cswerdloff_at_cliqnow.com
CLIQNOW! Sales Group 888/254-0669
(Whole In One Advertising) 212/422-1696
:-)------------------------------------------------lol--------------------------
Disclaimer: The opinions expressed in this post are mine and should not
reflect in any way on my employer.
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