NONE: Re: ONLINE ADS>> branding with banner ads (and more)
Re: ONLINE ADS>> branding with banner ads (and more)
LMitrovich_at_hhcc.com
Fri, 13 Jun 1997 10:00:35 -0400
An open letter to the Online-Advertising discussion group,
In today's O-A post, Herman Tumurcuoglu makes the following commentary on a
private email I wrote to Shannon L. Entin:
>In her response to Shannon's post Laura K. Mitrovich just wrote Where else
>could an unproven medium command rates as much as 100 times higher than
the
>traditional, proven media?
>
>I am shocked. It is that type of comment from advertising professionals
>that will kill the medium forever. Everyone knows that
>
>a) The medium is proven.
>b) The rates are actually much lower.
1. The medium is NOT proven. Show me the research.
2. The rates are as high as I say they are for some of the sites selling
advertising. I know this, Herman, because I do interactive media planning
for a living.
Gee, Mr. Tumurcuoglu, if you were going to quote me out of context and
without right, you could have at least done me the courtesy of including my
comments to Ms. Entin in the correct context. Here is my quote exactly:
<snip>
>To reinforce this point, allow me to reiterate my offer to happily
purchase guaranteed ad impressions on a CPM basis. I will >gladly do it!!
What I will NOT do, however, is to pay the outrageous premiums some Web
sites are demanding (in no way >do I imply that your site is in this
group). Where else could an unproven medium command rates as much as 100
times >higher than the traditional, proven media?
</snip>
Mr. Tumurcuoglu had absolutely *NO* right to include private comments I
made to another person in a public forum. I addressed my email to Ms.
Entin privately, and I cc'd Mr. Tumurcuoglu on it, because I included a
response to comments that both had made. Incidentally, for the record, Ms.
Entin returned to me in *PRIVATE*, a highly intelligent, civilized,
insightful response.
For the record, I have attempted to get in touch with Mr. Tumurcuoglu via
email and by telephone. I have yet to get a response. But when I do, I
look forward to discussing our differences - IN PRIVATE.
Laura K. Mitrovich
Senior Interactive Media Planner
Hill, Holliday Advertising
phone: 617-859-4075
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