NONE: Re: ONLINE ADS>> Creative
Re: ONLINE ADS>> Creative
Alan Ferguson (alan_at_5line.com)
Thu, 12 Jun 1997 21:27:07 -0700
On Thu, 12 Jun 1997 at 01:53:40 -Greg pointed out:
>Following a CTR vs online sales formula for judging the success of a
>site, especially one where you're promoting a product that is also
>available through retail channels <snip>
I didn't say online, but as I know very well, purchasing computer products,
especially software, is certainly a segment that is doing well on the
internet. I spend my money there frequently, and most of the software is
sent via email to me. At some point or another investment in internet
advertising must reflect on the sales figures whether online or not.
>I know of non-adult content sites making a profit on banner
>advertising.
Care to share and post the URLs?
>You simply cannot account for all and should not. Why worry about
>whether your ad copy on a coffee site will be attractive to Mormons?
>They don't drink coffee and no matter how cool your site, they're not
>going to choose eternal damnation because you accomodated them. The
>first rule of any media is to know your audience.
I think I know, they can't see the coffee site because it uses frames and
they get no choice. The first rule in this media is what does the site look
like on Netscape 1.0 or AOL 2.6 or early Mosaic, if you don't know you're
flying blind. Some of the internet traveling people I run accross daily
don't know you can click on a banner to go anywhere unless it says "click
here".
I believe that too many technical people simply assume that everyone gets
it like they do. Here, next door to Silicon Valley, some in the populace
complain that they can't find the 20,000 businesses we have listed on our
site in a searchable database because they don't know what Search It!
means.
>> As a side note, the issue of banners is invariably tied to the the
>> cookie issue which is not getting good press. The NBC TV affiliate
>> KRON in San Francisco, which owns the SF Chronicle, ran a prime time
>> news broadcast last Monday night exposing the dangers posed by
>> banner/cookie technology, and warning consumer/surfers to beware.
>> The thing that was strange is the company also runs
>> http://www.sfgate.com which, if I'm not mistaken, relies on banner
>> ads and cookie data for revenue...
>
>That's called journalistic integrity.
Throw in MSNBC and I think it's called eating your young.
Alan
####################################################################
Alan Ferguson -- designer, photographer, webslave
5line Communications
alan_at_5line.com - http://5line.com 510 988 9393
Internet advertising in the local market -- SF East Bay area
business directory http://creekwalk.com
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