ONLINE-ADS>> WB '97#5: If You Have a Good ISP, Keep Your Mouth Shut

rhoy_at_tenagra.com
Sat, 14 Jun 1997 22:17:09 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Frank Cutitta/IMS/US/IDG: "ONLINE-ADS>> % of inventory models"
• Previous message: Stefanie Nelson: "Re: ONLINE-ADS>> branding with banner ads"

This is the fifth in a series of 10 reports from Richard Hoy
covering the Web Broadcasting '97 conference. You will receive
these reports in addition to your normal Online Ads posts/digests.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

xe-a*dsCUTfq/twTHROUGHsh#aioTHEor!sa_at_wCLUTTERagn+se
CUT THROUGH THE CLUTTER
http://www.geocities.com/mediakit/

======================================================================

Web Broadcasting '97 coverage
June 13, 1997 / Issue 5

________________________________________________
Sponsor:

Multimedia Marketing Group presents:

"CookiePhobia '97"

Live Q/A session on the Web: June 18th, 1997
Full details: http://www.mmgco.com/forum/

Speaker: Brad Aronson, President of i-Frontier,
speaker at Web Advertising '97 in Monterey

________________________________________________

Sticking Your Toe in the Video/Audio Stream

Session:
Come the Convergence: The Reality of Sound
and Motion

speakers:
Peggy Miles, President, Intervox Communication
Jim Heid, Columnist, MacWorld
Joan Van Tassel, Filmmaker, Author and Journalist

Peggy Miles has a more upbeat attitude towards
push than those who spoke before her. And she
has the research to prove why you should too.

250 million ears and eyeballs is what the
viewership of the Internet will be by the year
2000. According to Miles, many of those will
be at least listening to, and in some cases
watching, some sort of live broadcast on
the web.

As of June 5, 1997 there are 514 live audio
broadcasts online, an increase of more than 600%
over last year.

Cable chief for NBC, Tom Rogers, expects 'Net-TV'
to develop within five years.

AC Nielson has reported a decline in TV usage due
to increase use of the Internet.

Internet broadcasting needs no license or spectrum.

Though the bandwidth problem and the array of
software is formidable, a growing number of people
are using the technology. And it is still pretty
early in the game.

CRYSTAL RADIO ERA
-----------------
MacWorld columnist Jim Heid pointed out we are in
the "crystal set era" when it comes to push.

"We're measuring (video) frame rates with a calender,"
Heid said.

And though we're probably a couple of years away from
wide-spread use of IP multicasting (a data protocol
more suited to web broadcasting), you should as Heid
put it, "Plunge your toe into the water."

Examples of how people are plunging that toe include
the Nova web site for the documentary "Avalanche."
( http://www.pbs.org/wgbh/pages/nova/avalanche/ )
There Nova uses streaming video to show short,
behind-the-scenes clips.

Another example is Brown University, where certain
lectures are available in Real Video format.

VIDEO TIPS
----------
So if you are going to stick your virtual toe in
the video streaming game, Joan Van Tassel has some
suggestions for you.

When you are producing video that will ultimately
end up on the web, you need to consider quality.
If it is something that people are paying to watch,
your quality needs to be high. If it is something
people want to see, you can get buy with a lower
quality, and less expensive, production.

If you can, go digital from the start. Good digital
video cameras can be had for as little as $4,000.

Do mostly medium shots.

Decrease the shots that are heavy on camera
movement (pans, tilts, etc.); it creates artifacts
when you compress the finished video. Same goes
for transition effects.

Don't superimpose text on the video.

WEBCASTING RESOURCES
--------------------
Statistics regarding webcasting can be found at:

http://www.intervox.com

Tools and tips for creating and editing audio
and video can be found at:

http://www.heidsite.com/

_________________________________________________

UNSUBSCRIBE INSTRUCTIONS
========================

You may leave the Online Advertising Discussion List at
any time by sending an email message with the word UNSUBSCRIBE
(just the word) in the body or content of your message to:

online-ads-digest-request_at_o-a.com

if you get the digest version, and

online-ads-request_at_o-a.com

if you get the non-digest version.

Online Advertising Discussion List
http://www.o-a.com/

• Archive Home Page
• Search
• Next message: Frank Cutitta/IMS/US/IDG: "ONLINE-ADS>> % of inventory models"
• Previous message: Stefanie Nelson: "Re: ONLINE-ADS>> branding with banner ads"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.