ONLINE-ADS>> Web Adverstising on Association Sites

Albert, Paul (paul_at_routelink.com)
Sun, 15 Jun 1997 11:09:05 -0400

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I think it would be fairly tasteful for an association to advertise
services and products the association offers on pages that talk about
the association and its events and to advertise other products and
services on pages that offer a high content value to the user. It
probably would be a good idea to identify paid advertisement as such and
somewhere let users know the association does not necessarily endorse
advertised products or services.

This is a great place to ask your question. Another great place would
be the DC area regional Internet marketing list sponsored by the Potomac
Knowledgeway Netpreneur program http://netpreneur.org/connect/am/ .
Chances are you will find a lot of other people serving non-profits and
associations who have faced this issue also.

-- Paul Albert
President, RouteLink
Internet Based Freight Matching - "We Help America Run"
paul_at_routelink.com, 703-242-4444

Jeffrey Brecker wrote:

>Many of our clients are associations and have great dilemmas on how to
>offer web advertising to their members verses non-members. Any
>suggestions/links/books will be of value.

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