NONE: ONLINE-ADS>> WB '97#7: Pushing = Savings / How Majors are Hedging
ONLINE-ADS>> WB '97#7: Pushing = Savings / How Majors are Hedging
rhoy_at_tenagra.com
Mon, 16 Jun 1997 14:27:28 -0500 (CDT)
This is the seventh in a series of 10 reports from Richard Hoy
covering the Web Broadcasting '97 conference. You will receive
these reports in addition to your normal Online Ads posts/digests.
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Web Broadcasting '97 coverage
June 15, 1997 / Issue 7
________________________________________________
Sponsor:
Web Design '97 - Interactive applets, Java,
streaming media, Shockwave, ActiveX, push
technology . . . cutting-edge solutions for
building rich and effective web pages.
July 21-22, Seattle.
http://www.thunderlizard.com/webdesign97.html
________________________________________________
Pushing = Savings
session:
Making It Pay: Business Models that Work
speakers:
Jesse Berst, Editorial Director
ZDNet Anchordesk
Matt Highsmith, President
Intermind Corporation
Ephraim Lindenbaum, President & CEO
Broadcast Production Group
Kelsey Selander, VP of Marketing
BackWeb
Often overlooked in other sessions, there
do exist real world applications for push
technology. This session offered up hard
examples of how push is improving bottom
lines today.
PUSHING VACCINES
----------------
http://www.mcafee.com/
Software manufacture McAfee developed a push
network using BackWeb for the purpose of
transmitting updates to users of their VirusScan
software. McAfee estimates that somewhere
between 10 and 20 percent of all those who
purchase VirusScan sign up for the service,
which translates into about 30,000 subscribers
choosing to update their virus software in
this fashion.
PUSHING TECH SUPPORT
--------------------
http://www.novell.com/
Novell, Inc. set up a push channel with
Intermind's software and achieved a reduction
in their costs for technical support. Many
people commented throughout the conference
that email seemed in such instances to be a much
cheaper alternative to push. Novell tried this
low-tech method of push first and discovered
that people tended to lose the messages.
PUSHING HOT DEALS
-----------------
http://www.hotcoupons.com/
Hot Coupons, a distributor of coupon promotions,
uses Intermind to push coupons directly to a user.
Hot Coupon set up the system so that it will push
coupons to about 44,000 subscribers based on zip
code. Intermind's detailed reporting function
gives Hot Coupon feedback on who is taking advantage
of the offers.
PUSHING BANDS
-------------
http://www.911entertainment.com/
911 Entertainment, a distributor of independent
bands, presses enhanced CDs that contain Real
Audio clients. Fans can visit a web site and
use the software to get new music clips
and information.
"What is the killer app for push?" was
the question put on the table at the beginning
of this session. Though they may not qualify
as "killer," pushing software updates, technical
support, coupons and music clearly have
tangible benefits to business.
=============================================
How Majors are Hedging
session:
Content for the Next Millennium:
Programs as Programs.
speakers:
David Gulbransen, Manager of Information Systems,
Dimension X
Gary Wolf, Executive Producer
HotWired
Both Microsoft and Hotwired gave some insight
into how they were hedging their bets in the
push market.
Dimension X representative David
Gulbransen felt that future Internet content
will become more complex, falling into one of
three categories:
-Streaming Media
-Push and Webcasting
-Dynamic HTML
Not surprisingly, Dimension X (which was acquired by
Microsoft), develops tools for building Java-based push
products that take advantage of the above media forms.
Hotwired's Gary Wolf characterized the push
market as an atmosphere that is both "thrilling"
and "paranoid."
Wolf said it is just too difficult to develop for
all the push technologies out there. Hotwired is
hedging its bets by investing in only three push
delivery systems: Netcaster, PointCast and CDF.
They are currently just "shoveling" content
developed for other purposes on to their push
channels. But soon, they will unveil a whole
new product that tries to go beyond the way
people are using push now.
Know as Livewire, the product is unusual to say
the least. The concept is to push 60 seconds
worth of images related to current events in
animated fashion every day. Afterwards, your
desktop becomes a canvas for displaying at random
key images and quotes throughout the day.
Wolf pointed out that it is so early in the
evolution of push that much of the interesting
stuff was happening behind the scenes. To get
a clue on what to expect, Wolf offered this
advice: pay attention to how companies are
positioning themselves to take advantage of push.
He referenced Microsoft's acquisition of
Dimension X as an example to study.
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