ONLINE-ADS>> Guidelines for Media Measurements

paulh_at_cnet.com
Mon, 16 Jun 1997 22:17:21 -0400

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Just a piece of information,

The Internet Advertising Bureau (IAB) has made some recommendations
on "a common set of metrics for the measurement of advertising on the
Internet."

Their goal was (taken from the document)

"To establish voluntary guidelines for the measurement of "comparable" data as
it relates to online advertising. These voluntary guidelines include but are
not limited to data necessary for the reporting of purchased media and for the
selling of advertising opportunities as they represent themselves on the Web. "

The guidelines can be found at http://www.iab.net/news/content/new%20/mmtf2.htm
l

As noted, comments on the guidelines can be sent to mmtf_at_cnet.com

-Paul

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Paul Hart
Senior Software Engineer
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