 |
|
NONE: ONLINE-ADS>> Cookie no more (was Ad flipping)
ONLINE-ADS>> Cookie no more (was Ad flipping)
Mark Dolley (mark_at_zapworks.com)
Tue, 17 Jun 97 00:19:16 -0000
Alan Ferguson,alan_at_5line.com wrote on6/16/97 11:45 PM:
<snip stuff about banner model>
>While I have been pointing out on this list that IMHO, banners are ugly,
>intrusive, annoying, and now, suspect of being tools for big brother, it's
>still subjective. The cookie issue is another matter. The recent (and
>prior) studies done on almost 60,000 internet users by the University of
>Michigan, http://www-personal.umich.edu/~sgupta/hermes/ indicates that over
>81% felt cookies (when they knew what they did) were undesirable. From
>Inter_at_active Week, June 16, 1997, an article by Will Rodger includes this:
>"A survey presented by Privacy and American Business Magazine outlined how
>deep the mistrust runs. Of 1009 surveyed:
>
>87% said Web sites should not use personal data files, called "cookies"
>without first getting permission.
>
>85% deemed it important to tell visitors how Web sites use cookies."
>
>If one enables the "alert when setting cookies" feature of more recent
>browsers, the problem is annoyingly clear; many sites set multiple cookies,
>5, 10, 15, etc., that would seem to indicate that they are counting
>"impressions" without actually showing anything. It's no wonder why the
>technique is suspect and getting worse. And this was *before* the issue
>went mainstream the week of June 6, when major media, including The LA
>Times and NBC in the SF area, decided it was necessary to warn consumers in
>a big way. And now thanks to that and more to come, banners and cookies
>are, well, linked permanently together.
<snip>
Folk are wrong to assume that cookies will endure. Check out the new
Navigator in Communicator or the new Explorer - both of them will allow
you to refuse cookies as a default. What the browser maker giveth, the
browser-maker taketh away (so it looks like Doubleclick got that new
round of funding just in the nick of time). In the meanwhile, did anyone
notice just how quickly Cookie Cutter, the utility that lets you remove
them selectively from your magiccookies file (Im talking macspeak here)
rose to being up at the top of the most popular downloads on
Shareware.Com?
Even ordinary people didnt like cookies, let alone hard core netizens.
Anyone know how Doubleclick et al are going to cope now?
Glad to see everyone thinking again,
Mark Dolley,
Director of Business Development, ZAPWORKS
(+1) 415 551 1800 http://www.zapworks.com
New US office! 385 8th Street, Suite 210,
San Francisco, CA, 94103, USA
"And now," cried Max, "let the wild rumpus start!"
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
312 million page views a month + 58 million visits a month + 650,000
Geocitizens + 36 online neighborhoods = 1 very effective place to
advertise http://www.geocities.com/mediakit/
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Local SEO with Video
Houston SEO
Houston Web Design
Add your company...
|
