Re: ONLINE-ADS>>Registration Information

Chris Luther (cluther_at_earthsky.com)
Tue, 17 Jun 1997 18:14:22 -0500

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>but I am concerned about the percentage of
>visitors who will register AND the accuracy of the data they will
>provide.

IMHO, I feel the best way to get the most accurate data is not to require
the visitor to answer any question they don't wish to answer. The more you
attempt to force a visitor to supply information in order to obtain service
then the higher risk you run of having invalid data. If you provide your
visitors the option not to answer a question, and treat the information
they provide with respect, then I suspect the goodwill you create will
translate into more accurate/valuable data from those who do answer.

But then prize incentives are always a good way of prying more information
away. :-)

Of course I don't have a study to back these assumptions up. Any grad
students out there wishing to take this project on?

Sincerely,

Chris Luther cluther_at_earthsky.com
Associate Producer v: (512) 477-4441
Byrd & Block Communications, Inc. f: (512) 477-4474
PO Box 2203 http://www.earthsky.com
Austin, TX 78768

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