Re: ONLINE-ADS>> Registration Information

Billy Newsom (uruiamme_at_why.net)
Tue, 17 Jun 1997 22:23:48 -0500

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Chuck Hoover wrote:

> Does anyone have suggestions for how to elicit the highest
> response rate AND the most accurate data from users? (Actually, I am
> most concerned about accuracy, because I think we can deal with the
> response rate by keeping the requested information short, explaining
> why we want it, and the limits of how the data will be used.) Any rules
> of thumb for the pecentage of data supplied upon registration that is
> accurate?

Suggestion: don't ask their name or e-mail addrss on the form and/or
make sure they know that the information they provide will be used for
demographics, not for knowing detailed information about them.

Maybe there can be two forms, one after the other: one will have
name/e-mail address, followed by the Thank You page and "Please take one
more moment to help us learn about our customers" blah, blah form. That
gives people the understanding of a "separate" yet "necessary" process
-- as long as your plea is good enough.

Billy

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• Next in thread: ROBFRANKEL_at_aol.com: "Re: ONLINE-ADS>> Registration Information"

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