Re: ONLINE-ADS>> WB '97#9: Sex in High School

david hyman (davidh_at_addict.com)
Wed, 18 Jun 1997 12:58:59 -0500 (CDT)

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I've always felt that agents are best suited for sites that cover broad
demographics. i.e search engines.

the nature of the web is narrowcasting. most sites seems to convey
information to a specific target demographic. When Ford advertises on our
site (large alternative music site), they don't want to show ads to
metalheads and not to punk rockers.

for most sites, agents are somewhat worthless.

david hyman <davidh_at_addict.com>

>
>Web Broadcasting '97 coverage
>June 16, 1997 / Issue 9
>
>
>Sex in High School
>
>session:
>Agent Technology: Adding Value Through Targeting
>
>speaker:
>Jeff Einstein, Director of New Business Development
>CMP Media Inc.
>
>
>"Intelligent agents are like sex in high school,"
>explained Steve Roth (co-founder of Thunderlizard
>Productions, the conference organizer)
>as he introduced Jeff Einstein.
>
>"Everyone says they are doing it, but no one
>really is."
>

MODERATOR's NOTE: the above report, as well as all the other reports, are
archived at:

http://www.o-a.com/webbroadcasting/wb-archive.html

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