Re: ONLINE-ADS>> Cookie no more

Cliff Allen (cwa_at_allen.com)
Wed, 18 Jun 1997 22:43:19 -0400

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At 12:19 AM 6/17/97 -0000, Mark Dolley wrote:
>Folk are wrong to assume that cookies will endure. Check out the new
>Navigator in Communicator or the new Explorer - both of them will allow
>you to refuse cookies as a default. What the browser maker giveth, the
>browser-maker taketh away (so it looks like Doubleclick got that new
>round of funding just in the nick of time).

While cookies were handy to "tag" someone, there are several other good
technical approaches to tracking users -- some superior to cookies -- so
it'll be good when the audience doesn't have to worry about this issue.

One of the things we've found in helping customers create personalized Web
sites is that a significant amount of personalized content is needed to
motivate the average Web user to give any detailed demographic/interest
information.

The other interesting thing we've discovered is that the audience needs to
be told (several times) that the Web site can be personalized for them --
if they answer questions along the way. When personalization is done so
they can't see it, they don't understand that they need to participate by
providing information about themselves.

Cliff

Cliff Allen cliff_at_allen.com GuestTrack --
GuestTrack, Inc. 919/859-3073 Web Site Personalization
Raleigh, NC http://www.GuestTrack.com Software

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