ONLINE-ADS>> Viable alternatives...

Eric R. Ward - NetPOS (netpost_at_netpost.com)
Wed, 18 Jun 1997 14:39:14 -0400 (EDT)

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Cliff, all

Time flys. A year already. Congrats.

I have been a lurker since the first day, and have watched
the topics and threads evolve. Sometimes it seems the
discussions focus more on Ad Banners and click-throughs,
which everyone has an opinion on, and less on the subtleties
of the medium. Internet advertising extends beyond banners
and server logs. I've seen first hand the awesome power of
more subtle and clever approaches to Web brand-building,
some of which may appear to fall to the PR or Advertorial
side of the fence, and which never involve even one banner
ad.

Significant new Web content sites, Web-based events, chats,
special Web promotions, etc., each allow for their own
advance advertising and awareness-building opportunities.
None of these might be thought of on the surface as an
advertising opportunity, yet piles of targeted traffic react
and visit these types of sites, without ever clicking a
banner to get there.

Thanks again, Cliff for a great year of o-a.

Eric Ward - http://www.netpost.com - <ericward_at_urlwire.com>

Publisher, Eric Ward's URLwire(tm)...
Web site news & events in over 100 subject areas,
matched by topic and delivered via Email to thousands
of Internet journalists in 17 countries.
=> Columnist, Ad Age Magazine NetMarketing
=> Signatory, Internet Developer's Association
=> Judge, Tenagra Awards For Internet Marketing Excellence

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