Google
 

NONE: ONLINE-ADS>> Viable alternatives...

ONLINE-ADS>> Viable alternatives...

Eric R. Ward - NetPOS (netpost_at_netpost.com)
Wed, 18 Jun 1997 14:39:14 -0400 (EDT)

Cliff, all

Time flys. A year already. Congrats.

I have been a lurker since the first day, and have watched
the topics and threads evolve. Sometimes it seems the
discussions focus more on Ad Banners and click-throughs,
which everyone has an opinion on, and less on the subtleties
of the medium. Internet advertising extends beyond banners
and server logs. I've seen first hand the awesome power of
more subtle and clever approaches to Web brand-building,
some of which may appear to fall to the PR or Advertorial
side of the fence, and which never involve even one banner
ad.

Significant new Web content sites, Web-based events, chats,
special Web promotions, etc., each allow for their own
advance advertising and awareness-building opportunities.
None of these might be thought of on the surface as an
advertising opportunity, yet piles of targeted traffic react
and visit these types of sites, without ever clicking a
banner to get there.

Thanks again, Cliff for a great year of o-a.

Eric Ward - http://www.netpost.com - <ericward_at_urlwire.com>

Publisher, Eric Ward's URLwire(tm)...
Web site news & events in over 100 subject areas,
matched by topic and delivered via Email to thousands
of Internet journalists in 17 countries.
=> Columnist, Ad Age Magazine NetMarketing
=> Signatory, Internet Developer's Association
=> Judge, Tenagra Awards For Internet Marketing Excellence

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Take a stroll down Madison Avenue and see what other planners
are up to. Geocities - 312 million page views a month
http://www.geocities.com/MadisonAvenue/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Clicksor
List and Found
AdJungle
The Laredo Group

Add your company...

Laredo Group Interactive Advertising Training
AdJungle
List and Found
Clicksor
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange