Re: ONLINE-ADS>> Link Exchange Targeting?

Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Wed, 18 Jun 1997 12:41:38 -0700

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Steve Glover <steveg_at_freebairn.com> wrote:
>I noticed whilst I was updating my account info on Link Exchange that they
>were going to be offering targeted banner advertising soon across the link
>exchange system. Does anyone have any details about it beyond what is on
>the Link Exchange website?

I just received my invitation to participate in beta test of the new
targetting capabilities yesterday. I am NOT impressed at the categories
offered,
although they are better than the prior categories, and I remain skeptical
that an eclectic site like mine (with a dozen or more distinct themes all
under a single LinkExchange code) can ever be effectively targetted without
separately registering each page or sub-site. (For comments on what I think
is needed, see http://www.ca-probate.com/adfuture.htm)

>Also, how long does it usually take to start receiving banner ads that are
>NOT all for Link Exchange, the service? It seems that my entire website
>has nothing but link exchange banners rotating through it. I'd like to
>think that there are other companies out there for my e-zine's browsers to
>click to. Even moreso if they start offering targeted banners.

I think LE banners are rotated until your site is evaluated and approved by
LE staff.

-- Mark J. Welch (510) 462-8483 http://www.ca-probate.com/
-- Web Site Banner Ads (Networks, Brokers, Exchanges, Software, PSAs):
-- http://www.ca-probate.com/comm_net.htm
-- Web Counters: http://www.ca-probate.com/counter.htm

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• Maybe in reply to: Steve Glover: "ONLINE-ADS>> Link Exchange Targeting?"

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