Re: ONLINE-ADS>> Registration Information

ROBFRANKEL_at_aol.com
Thu, 19 Jun 1997 10:22:12 -0400 (EDT)

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In a message dated 6/19/97 3:32:32 AM, chuckh_at_peoplelink.com (Chuck Hoover)
wrote:

>We will soon have a registration page on our web site that will require
>users provide certain pieces of information about themselves (i.e. age,
>gender, zip code) in exchange for access to our product. We want to use
>the information to help with advertising targeting and we will clearly
>communicate this to users, but I am concerned about the percentage of
>visitors who will register AND the accuracy of the data they will
>provide. Does anyone have suggestions for how to elicit the highest
>response rate AND the most accurate data from users?

Sure. Give something tangilble to them for signing up. If they really want
it, they'll be sure to send you accurate information.

Also, play down the fact that you're going to use the data for advertising
and stuff. Be clear about it, but the language you use will be important.
Nothing turns off a prospect faster than misconstruing the message to
mean"we're going to load up your e-mail box wtih junk".

Rob Frankel

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