RE: Subject: ONLINE-ADS>> branding with banner ads/hybrid model

FitnessLink (fitlink_at_voicenet.com)
Thu, 19 Jun 1997 15:23:53 -0400

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At 09:13 AM 6/19/97 -0400, Dwayne Dear wrote:
>Personally I would
>like to see the emergence of a hybrid model which can both recognize the
>value and the costs of impressions (and awareness) generated for the
>advertiser and have a click rate over and above this.

I think this is an excellent answer. As a web site publisher, I find
myself developing different programs based on an advertiser's needs, rather
than adhering to a strict rate card or CPM model. I'd be more than willing
to sell space on the basis of impressions *and* click rate combined. How
do you envision this model?

Shannon L. Entin shannon_at_fitnesslink.com
FitnessLink - The Health and Fitness Source!
http://www.fitnesslink.com
http://FitnessLinkPros.com

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