Re: ONLINE-ADS>> Any demand for banner ads on asia sites?

Sandra Gassmann (sandra_at_sagemarketing.com)
Thu, 19 Jun 1997 21:44:54 -0400

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Jeffery Liu <jeff_at_coolsite.net> wrote:

>We would like to know if any one in this mailing list knows if there is any
>demand for banner ads space on asian sites.

Jeffrey -
I buy a lot of media and online advertising in Pacific Rim/Asian
markets in the local language - both paid links and banner ads. I've found
that we get above average click-throughs, but the advertising rates are
often much higher than other niche sites. Also, it is important to offer
creative and translation services, and recommend that the site has an
introductory page/bridge/jump page to greet your visitors in their native
language. For US and International companies, the Asian market is very
strong.

Unfortunately you didn't mention your sites, but I would be interested
in knowing what the sites are, what your traffic is like, and any
demographic/psychographics you have on visitors. Also, do you get Asian
expatriates? and what percentage of your visitors do they make up? What
type of rates are getting? Thanks!

****** Strategic Internet Marketing, Planning & Promotion ******
Sandra Gassmann mailto:sandra_at_sagemarketing.com
Sage Marketing <http://sagemarketing.com>
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• Previous message: Wollins, Ken: "RE: ONLINE-ADS>> Statistics on False Click-Throughs"
• Maybe in reply to: Jeffery Liu: "ONLINE-ADS>> Any demand for banner ads on asia sites?"

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