NONE: ONLINE-ADS>> Ad Bytes / June 23, 1997 / issue 21
ONLINE-ADS>> Ad Bytes / June 23, 1997 / issue 21
rhoy_at_o-a.com
Mon, 23 Jun 1997 06:57:00 -0500 (CDT)
Ad Bytes / June 23, 1997 / issue 21
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Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:
1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.
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This week's Online Advertising Discussion List sponsor:
Sure, we're big. But the size of your budget doesn't matter.
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In this issue:
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IN THE NEWS
`Rubber Sunglass' Ad Lures Surfers To AT&T Site -- Computer News Daily
Exposed online -- US News & World Rpt
Privacy and ad revenue issues impede growth -- Ad Age
Finding a Definitive Way to Count an Audience -- Wired News
Study shows banners increase brand awareness -- Ad Age
Using the Net: Direct sales vs. branding -- NetMarketing
Pointcast U -- Forbes Digital Tools
NEW PRODUCTS, SERVICES, & REPORTS
AdAgent 1.1
San Diego OnLine
Computer Literacy Affiliates Program
Mailing List Advertising
Hawai`i Island SwapMeet
IN THE NEWS
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`Rubber Sunglass' Ad Lures Surfers To AT&T Site
Computer News Daily
http://nytsyn.com/live/Latest/169_061897_164200_24037.html
Looks like lots of people were a bit miffed just like us by AT&T's
latest commercial. ( See Issue 20 of Ad Bytes for our review - http://www.o-a.com/archive/current/0050.html )
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Exposed online
US News and World Report
http://www.usnews.com/usnews/issue/970623/23onli.htm
You know the adage: "A little knowledge can be dangerous." Well,
it applies full-force to this story. These reporters know very
little about tracking people online.
Though they rightfully raise serious issues we face as online
advertisers regarding consumer privacy, this story is riddled
with inaccuracies. For example, the story states:
"Using a technology called "cookies," some sites, unbeknownst
to you, can pick up the address of the site you most recently
visited and the Internet service provider (ISP) or online
service used..."
Sorry. You don't need cookies to do this. Plain, old HTTP
protocol encodes this info. If we wanted to "protect" consumers
from that, we would have to take away the very foundation of
the web.
And the story is full of other embarrassing examples. It is
this kind of misinformed reporting that gets people confused
and makes our lives as advertisers much harder.
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Privacy and ad revenue issues impede growth
Ad Age
http://www.adage.com/interactive/articles/19970616/article1.html
If you don't believe my previous rant, read this column from
former Advertising Age Editor, Debbie Williamson. She makes
some good arguments as to why privacy/tracking on the web is
overblown and impractical.
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Finding a Definitive Way to Count an Audience
Wired News
http://www.wired.com/news/business/story/4468.html
Finally the IAB is tackling a serious problem - defining
standard terms and methodology for measuring online
advertising.
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Study shows banners increase brand awareness
Ad Age
http://www.adage.com/interactive/articles/19970616/article3.html
Here is some more proof that banners can be branding vehicles.
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Using the Net: Direct sales vs. branding
NetMarketing
http://netb2b.com/cgi-bin/cgi_article/monthly/97/06/01/article.10
And here is more proof that banners are direct sales vehicles.
==============
Pointcast U
Forbes Digital Tools
http://www.forbes.com/tool/html/97/june/angles0618/pointcast.htm
Here is a little blurb about the PointCast College Network,
a potentially new way to reach he college market.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
AdAgent 1.1
http://www.flycast.com/AdAgent.htm
AdAgent is a free, real-time desktop Web advertising
buying application.
San Diego OnLine
http://www.sandiego-online.com/mediakit
San Diego OnLine Banner Ad Program & San Diego Magazine
Computer Literacy Affiliates Program
http://www.cbooks.com/affiliates/overview.html
computer book seller offers you $10 per new customer
Mailing List Advertising
http://www.coollist.com
Advertise on over 700 mailing lists at once! Only $5/CPM.
Hawai`i Island SwapMeet
http://www.hawaii-island.com
Classified ads with developing magazine features. Fast-running, fun.
That's it!
richard
moderator
online advertising discussion list
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Sure, we're big. But the size of your budget doesn't matter.
Our neighborhoods let you pinpoint exactly your target.
http://www.geocites.com/
----------------------------------------------------------------------
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