ONLINE-ADS>> Text links versus graphic links

Cliff Allen (cwa_at_allen.com)
Sun, 22 Jun 1997 11:15:10 -0400

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At 09:44 PM 6/19/97 -0400, Sandra Gassmann wrote:
> I buy a lot of media and online advertising in Pacific Rim/Asian
>markets in the local language - both paid links and banner ads.

Sandra made me think more about how text links perform compared to
graphical banner ads in terms of clickthrough.

As I watch people use various Web sites, it seems that people are sometimes
focused on "content" and look for text links, while at other times they are
less focused and open to graphical banners, icons, etc.

Does anyone know of any research comparing text versus graphic links?

Cliff

Cliff Allen cliff_at_allen.com GuestTrack --
GuestTrack, Inc. 919/859-3073 Web Site Personalization
Raleigh, NC http://www.GuestTrack.com Software

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