Re: ONLINE-ADS>> Creative Ads

Sarah Dirks (sdirks_at_txdirect.net)
Mon, 23 Jun 1997 00:42:21 -0500

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Hairong Li wrote:

>I wondered if
>>Sarah's method of pointing in editoral contents to advertisers' web sites
>>might affect readers' perception of the credibility of contents,
>>especially for medical contents. This is an issue one of our online
>>projects will be exploring soon. No doubt, this method of advertising is
>>more subtle and thus, is likely to be more effective than banner
>>advertising.

You can not control the reader's perception - so why worry about it?

"Dumb" people will believe anything they read.
"Smart" people will question even the most "patent" sources of information.

We hope "smart" people who read our promos will realize the extra effort
taken to make the content interesting and will judge the advertisor's
product on the appropriate criteria.

Adios
Sarah

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