ONLINE-ADS>> A Bird's Eye View

Jim Sterne (jsterne_at_targeting.com)
Sun, 22 Jun 1997 18:11:28 -0700

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Congratualtions on the first anniversary of the
Online Advertising Discussion List!

I've been dilatory on keeping up and participating on
this list because I've been working on another book (due
out in September)on Internet Advertising. Since all of
you read this list, there's no need for you to rush out
and buy it. But it's a great excuse, right? And will make
a swell gift for your clients! ;-)

I thought I'd pop up out of my burrow, take a look at my shadow,
and summarize my perspective for you this way:

A Bird's Eye View of
Advertising on the Internet
~~~~~~~~~~~~~~~~~~~~~~~~~~~

Clickthroughs may be artificial.
Branding can be beneficial.
Pushing ads is superficial.
Pop up ads are interstitial.

E-mail spam is sacrificial.

E-mail spam's a blasted bore.

Direct response can bring in cash.
Animation adds some flash.
Privacy and Cookies clash.
Java makes my browser crash.

E-mail spam brings naught but trash.

E-mail spam just makes me sore.

Banners spawn in mass profusion.
Making money's an illusion.
IPO's spell cash infusion.
Legislation brings confusion.

E-mail spam is an intrusion.

E-mail spam just makes me roar.

Banner selling's one tough story
Due to so much inventory.
Tightly targeting your quarry
Is the road to clickthrough glory.

E-mail spam revenge is gory.

E-mail spam means legal war.

This industry is young and learning
Each investor daily yearning
Many trying, many hurting
While we with fame and flame are flirting.

E-mail spam just leaves me burning.

E-mail spam strikes to the core.

SO, that's the take from my perception.
If you think you take exception,
Feeling that I need correction,
Bring it to the List's attention.

But PLEASE don't spam me anymore.

To e-mail spam say, "Nevermore."

------------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
"Customer Service on the Internet" and Consultant
"What Makes People Click: Advertising on the Internet"
======================================================

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