Re: ONLINE-ADS>> Experience with AdSmart.Net

Tom Lix (tlix_at_newmarket.net)
Mon, 23 Jun 1997 15:50:19 -0400

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"Jeanine Paolicelli" <jeanine_at_inch.com> asked:

>Do any of you "site publishers" have experience with AdSmart.Net or could
>you lend advice regarding how to maximize the representative nets in the
>early stages?

Jeanine, we haven't used AdSmart.Net (although I'd be interested in learning
what you hear... so hope the results are public and posted on the list).
We've used Katz Millennium successfully with our site cartalk.com (now
cartalk.msn.com), signing Nissan, Avis, Consumer Reports, Microsoft and
more. I think the key is to be extremely supportive to whoever you use...
you're sales reps need to have you top of mind, and the more they like you
and are thinking of you.. the more they will sell. This means returning
their phone calls is a high priority, brainstorming ideas together, going to
visit them (making group presentations)... it all helps. Just my 2 cents.
_________________________________

Tom Lix, President/CEO
Newmarket Network
201 South Street, Boston, MA 02111
617/423.4499 fax 617/423.4498

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