Re: ONLINE-ADS>> Text links versus graphic links

ROBFRANKEL_at_aol.com
Tue, 24 Jun 1997 01:00:13 -0400 (EDT)

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In a message dated 6/24/97 12:48:04 AM, cwa_at_allen.com (Cliff Allen) wrote:

>As I watch people use various Web sites, it seems that people are sometimes
>focused on "content" and look for text links, while at other times they are
>less focused and open to graphical banners, icons, etc.

Being an ad guy, I would be willing to bet this month's retainer that text
links have higher CTR's because they are not perceived as ads. Let's face
it, when was the last time you heard about someone developing software that
removed text links from web pages?

Rob Frankel

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