Google
 

NONE: Re: ONLINE-ADS>> Text links versus graphic links

Re: ONLINE-ADS>> Text links versus graphic links

ROBFRANKEL_at_aol.com
Tue, 24 Jun 1997 01:00:13 -0400 (EDT)

In a message dated 6/24/97 12:48:04 AM, cwa_at_allen.com (Cliff Allen) wrote:

>As I watch people use various Web sites, it seems that people are sometimes
>focused on "content" and look for text links, while at other times they are
>less focused and open to graphical banners, icons, etc.

Being an ad guy, I would be willing to bet this month's retainer that text
links have higher CTR's because they are not perceived as ads. Let's face
it, when was the last time you heard about someone developing software that
removed text links from web pages?

Rob Frankel

==================================================
FRANKEL & ANDERSON
Advertising, Marketing & Killer Creative
E-Mail: RobFrankel_at_aol.com * RobFrankel_at_earthlink.net
Tel: (818) 990-8623 Fax: (818) 990-0428
Toll-Free in USA & Canada: 1-888-ROBFRANKEL
http://www.frankel-anderson.com
==================================================

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

xe-a*dsCUTfq/twTHROUGHsh#aioTHEor!sa_at_wCLUTTERagn+se
CUT THROUGH THE CLUTTER
http://www.geocities.com/mediakit/

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Clicksor
List and Found
AdJungle
The Laredo Group

Add your company...

Laredo Group Interactive Advertising Training
AdJungle
List and Found
Clicksor
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange