Re: ONLINE-ADS>> branding with banner ads

Herman Tumurcuoglu (hermant_at_microtec.net)
Tue, 24 Jun 1997 03:21:51 -0400

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Steven Heath wrote:

>Hmm, lets all sterotype people here.

I say most.. not all Steve -- if I was referring to you I would have done
so, as the group knows by now, I'm not shy ;)

In recent months I have talked to a number of people who had advertising
depth and, like you, also understood cost structure and logistics of the
net. As you are quick to point out, you probably know much more than others
on the list. Let's just say I know where you are coming from. I have seen
many marketing professionals declare themselves Internet experts when only
2 years prior to that they did not even have an e-mail address. There is
such a thing as a learning curve!! You don't need to start playing with a
UNIX machines like I did but hey..hit the breaks.

I have dealt with iStar in Ottawa and Montreal. It's a fine organization.
Meanwhile I hope the branding nay sayers have taken a look at this new Ad
Age piece:

Study shows banners increase brand awareness
http://www.adage.com/interactive/articles/19970616/article3.html

There is no way a Canadian can hide under those heys!!!
-------

Herman Tumurcuoglu :O

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