ONLINE-ADS>> Should we pack our bags?

Aric_Boyles_at_discovery.com
Fri, 27 Jun 1997 15:25:58 -0400

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I thinks it's funny how many times I hear people predicting the end of
internet advertising. Is it that they just want to be the ones who can say
"I told you so" if the impossible happens and it all comes down, or do they
actually believe that we're all wrong, and the billions of dollars invested
in this medium (server software, hardware, production, site design, etc.)
as an advertising vehicle have been wasted?

--------------------------
Excerpts from Mercury Mail's Closing Bell Internet Daily (very useful IA
source--http://www.merc.com/):

Home Shopping's Diller: Online advertising doomed

"Home Shopping Network chief Barry Diller believes Internet advertising is
not likely to be around very long. In a conversation with USA Today
editors, Diller said online advertising doesn't make much sense and,
"Eventually, when money gets tight - which it will - this will be the first
thing to go." He added, however, the Internet Shopping Network venture is
causing the company to "lose $700,000 a month to develop the infrastructure
of this business." "

--------------------------------

Hmmm...Do you think this guy's just a little po'd that he can't figure out
how to MAKE money in this business?

Aric Boyles

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