Re: ONLINE-ADS>> False Click-throughs

Leo Sheiner (leo_at_netcomuk.co.uk)
Sun, 29 Jun 1997 11:45:42 +0100

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"Steven Heath" <Steven_Heath_at_grey.net> writes:

>> I've since taken it off...and am wondering whether all banner ads have
>> similar inherent problems. Maybe this is why many of us get excited when
>> we hear about a banner ad that commands a "whopping" 5 percent click
>> through rate!
>
>The usual answer applies here: Depends.
>
>I have told DoubleClick MANY times that their ads are often not served on
pages
>I visit quick enough. Often the rest of the content downloads, I get what
>I want and leave before banner appears. This seems to occur the first time
>I hit
>a DoubleClick site that day. After that it varies on network load and site
>server load
>etc.
<snip>

On Safe-Audit we have a number of banners that achieve the "whopping"
5% click through or even more up to 10%. Part of the reason is that our
banners are locally hosted (by over 200 host sites and growing) thereby
avoiding the problems of congestion over the net. The other part of the
reason is that our advertisers are paying by results, either click through
or completion of a form. In consequence the banners are very targeted.
Interestingly the Forester research survey "Media & Technology
Strategies" at http://www.forrester.com/campaign/homepage.htm
(you have to register first) states that 75% of advertisers polled would
prefer to pay by results rather than by exposures.

http://www.global-m.com/ for guaranteed profits on the Internet
mailto:leo_at_netcomuk.co.uk Telephone +44181 346 0770
Generate profit with Banners at http://www.safe-audit.com/
Resource site http://www.Chemicalweb.com/

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